Boost your sales with our multi-brand dealer website solutions.
At Geronimo, we understand that businesses in the automotive industry often represent multiple OEMs and require a single website to represent all of them. That is why at the end of 2022, we launched our all-new multi-brand dealer website platform. This advanced platform utilises all the learnings and features developed for our single-brand clients and applies them to a multi-brand solution.
Our multi-brand dealer website solution is designed for businesses that want to represent multiple OEMs on their website. This solution allows businesses to use their own brand throughout the website, while changing the branding to that of the OEM when a customer visits one of the OEM areas or vehicle pages. This creates a unique and professional consumer experience that aligns with the OEM brand guidelines.
One of the key USPs of our multi-brand website solution is that when a consumer navigates to an area of the website that represents an OEM, the look and style changes to that of the OEM the consumer is looking at. This creates a seamless experience for the consumer and enhances the business's credibility as it aligns with the OEM's brand, giving the consumer confidence and an experience that is professional and complementary to the OEM products.
Custom design and User Experience (UX)
Our multi-brand dealer website solution includes custom design services from our expert UX designers, who work closely with businesses to create designs that align with their brand identity and values. We understand that every business has unique requirements, so we work with businesses to create a design tailored to their needs.
We also understand the importance of providing a great UX for website visitors. Our multi-brand dealer websites are designed to provide a user-friendly experience that makes it easy for visitors to find the information they need. This includes a clear navigation menu, vehicle search tools, and easy access to important information such as contact details and opening hours.
What features and functionalities are included in the multi-brand dealer website solution?
Our multi-brand dealer website solution includes a range of features and functionalities that supports all business requirements.
OEM branded themes
When a customer navigates to a page on your website representing an OEM vehicle or service, the colours, fonts, buttons and layout will also change to be that of the OEM. Providing your customer with a professional looking page that aligns with the OEMs content.
Scalable website solution
Our multi-brand dealer website solution is designed to accommodate even the largest dealership operations. Whether our clients have one dealership or multiple locations, our platform is flexible and scalable, allowing for easy expansion as their business grows.
Flexible and customisable
We understand that every multi-brand dealership is unique, which is why our website solution is designed to be flexible and easily customisable. Our expert designers work closely with our clients to create a custom design that aligns with their brand identity and values. We also provide a range of customisable features, including vehicle inventory search tools, pricing calculators, and appointment booking systems, to ensure that our clients can provide the best possible experience for their customers.
Growing and evolving with your business
Our multi-brand dealer website solution ensures that our clients' websites can grow and evolve with their business. Whether they want to add new locations, products, or services, our platform can accommodate their needs. This ensures that our clients can stay ahead of the competition and meet the changing needs of their customers.
Website performance and availability
Our multi-brand dealer website solution is hosted on Microsoft Azure, a cloud-based hosting solution that provides high availability and scalability. Our web farm consists of load-balanced servers that share the load during peak times, ensuring that the website is available and responsive at all times.
In addition, we utilise Cloudflare, a Content Delivery Network (CDN), to provide performance optimisation and security benefits. Cloudflare caches content on servers around the world, delivering it from the closest server to the website visitor. This results in faster website performance and improved user experience for visitors located far away from the website's server location. Cloudflare also provides security features such as DDoS protection, SSL encryption, and Web Application Firewall (WAF) to protect the website from attacks and threats.
Search Engine Optimisation (SEO) and content management
Our multi-brand dealer website solution is designed to be SEO optimised, which means it is designed to rank higher in Search Engine Results Pages (SERPs). We optimise the website for keyword usage, metadata, and content structure to improve search engine rankings and increase visibility and traffic.
In addition, our multi-brand dealer website solution includes a Content Management System (CMS) that allows businesses to update and manage website content easily. This includes adding new vehicle models, updating pricing information, and adding new content to the website.
Still haven’t decided?
At Geronimo, we understand that choosing the right digital marketing solution for your business can be a big decision, and we want to make sure that you have all the information you need to make an informed choice. That is why our dedicated team are always here to answer any questions you may have about our services, process, or pricing.