Google Analytics website reporting
 Google Analytics website reporting icon

Google Analytics website reporting

a customer viewing a geronimo multi-brand website

Understanding Google Analytics.

Google Analytics is a web analytics tool that allows you to track and analyse website traffic. It provides valuable insights into how visitors interact with your website, what pages they visit, how long they stay, and where they come from.

At Geronimo, we understand the importance of Google Analytics for business owners and their teams, which is why we provide a configured Google Analytics v4 account to all our clients with automated / scheduled email reports.

Why is Google Analytics important?

Google Analytics is an essential tool for all websites owners. Here are some of the main benefits:

  •   Performance tracking icon  

    Performance tracking:

    Google Analytics helps you track the performance of your website and individual pages. You can see how many visitors your site is getting, which pages are the most popular, and how long visitors are staying on each page. This data can help you identify areas for improvement and make data-driven decisions.

  •   Conversion tracking icon  

    Conversion tracking:

    Conversion tracking is one of the most important features of Google Analytics. You can set up conversion tracking to track specific actions on your website, such as form submissions, button clicks, or phone calls. This data can help you understand which marketing efforts are driving the most conversions and make adjustments to your strategy accordingly.

  •   Audience insights icon  

    Audience insights:

    Google Analytics provides valuable insights into your website's audience. You can see demographic data, such as age and gender, as well as interests and behaviour. This data can help you tailor your website content and marketing efforts to better target your ideal customer.

How Geronimo manages Google Analytics for our clients

At Geronimo, we know that configuring Google Analytics can be complex. That is why we provide a specially configured Google Analytics v4 account for all our clients. Our accounts are set up to work with the Geronimo website and associated data layer, meaning all the key events and user touchpoints are tracked, measured, and reported on.

Managing Google Analytics

Here are some of the ways we manage Google Analytics for our clients:

  •   Custom dashboards and reports icon  

    Custom dashboards and reports:

    We create custom dashboards and reports tailored to our clients' specific needs. This includes tracking Key Performance Indicators (KPIs) such as website traffic, page views, bounce rate, and conversion rates.

  •   Regular reporting icon  

    Regular reporting:

    We provide regular reporting on website performance and key metrics, including monthly reports and ad-hoc reports on request. Reports will be sent on a pre-determined schedule via email to the desired staff in your business.

  •   Ongoing optimisation icon  

    Ongoing optimisation:

    We use Google Analytics data to identify areas for improvement and make data-driven decisions to optimise website performance, content strategy and User Experience (UX).

At Geronimo, we believe that Google Analytics is a critical business tool which is why we provide a configured Google Analytics v4 account to all our clients and work closely with them to ensure they are getting the most out of their data. Contact us today to learn more about our website solutions and how we can help your business succeed.

Still haven’t decided?

At Geronimo, we understand that choosing the right digital marketing solution for your business can be a big decision, and we want to make sure that you have all the information you need to make an informed choice. That is why our dedicated team are always here to answer any questions you may have about our services, process, or pricing.

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