Content management

Managing your online presence

At Geronimo, we understand that managing website content can be time-consuming for our clients. That is why we offer a comprehensive website content management service to allow clients to focus on their business. Our in-house Digital Content Managers (DCMs) work closely with each dealership to manage and maintain website content, ensuring it is always up-to-date and relevant.

The role of a Digital Content Manager (DCM)
A dealership's DCM is critical to its online success. They are responsible for managing website content, including text, images, metadata, and videos, in order to attract and engage visitors. As part of this process, they stay up to date with the latest trends in online marketing and user experience design.
Data-driven decisions
The work of a DCM does not stop at just managing website content. They also collect and analyse data to generate actionable insights that can be used to inform strategic planning. A/B testing, tracking user behaviour, and monitoring website analytics enable them to make data-driven decisions that increase website traffic and sales.
Adherence to OEM brand guidelines
A DCM works with dealerships as well as OEMs to ensure their website content adheres to brand guidelines. Having a deep understanding of each OEM's brand identity and excellent communication and project management skills is essential..
Simple and intuitive Content Management System (CMS)
All content is managed through a simple and intuitive CMS that has been developed from the ground up to support our clients and allow them to manage their websites on a platform in their local language. If clients want to upload their content, they can, as they all have access to the Geronimo CMS and would have received training on managing their website content when the program launched. If they need refresher training on how to edit and manage the content on their website, then that is fine; as part of the Geronimo programme, we provide refresher training for all our clients as and when they need it.

Still haven’t decided?

At Geronimo, we understand that choosing the right digital marketing solution for your business can be a big decision, and we want to make sure that you have all the information you need to make an informed choice. That is why our dedicated team are always here to answer any questions you may have about our services, process, or pricing.

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