The importance of search and keyword tracking.
Search Engine Optimisation (SEO) is essential to any website's digital marketing strategy. SEO involves optimising a website's content and structure to improve its visibility and ranking on Search Engine Results Pages (SERPs). One critical aspect of SEO is tracking keyword performance to understand how well a website is ranking for specific search phrases.
Tracking keyword performance is essential because it allows businesses to:
Understand which keywords are driving traffic to their website.
Identify areas where they need to improve their SEO.
Monitor their competitors' keyword rankings and stay ahead of the game.
Measure the effectiveness of their SEO efforts and adjust their strategy accordingly.
At Geronimo, we understand the importance of search and keyword tracking for our client's websites. That is why we use SE Ranking to monitor keyword performance and provide ongoing SEO support.
Introduction to SE Ranking
SE Ranking is a powerful SEO software platform that allows us to track keyword performance, analyse website traffic, and optimise website content. It is an all-in-one SEO tool that gives businesses the insights and data they need to improve their website's visibility and ranking on SERPs.
SE Ranking is an excellent tool for tracking keyword performance because it allows us to:
Monitor keyword rankings and track progress over time.
Analyse website traffic and user behaviour to identify areas for improvement.
Conduct competitor research and stay ahead of the competition.
Generate SEO reports and share data with clients.
How we deliver the service
At Geronimo, we use SE Ranking to track our clients' keyword performance and provide ongoing SEO support. Our process includes the following steps:
When we onboard a client, we set up their new Geronimo website in SE Ranking and ask the client to provide us with the ten most important search phrases they want their website to rank for.
We add the client's chosen search phrases to SE Ranking and monitor their keyword performance over time. We use the data to identify areas where the website needs improvement and adjust the SEO strategy accordingly.
In parallel with keyword tracking, we work with the client to develop a content strategy that supports their chosen search phrases. We produce and upload new content and check the impact on search via SE Ranking.
The process is ongoing, with the search phrases being updated each time a page is deemed fully optimised. We use SE Ranking to track keyword performance, identify areas for improvement, and adjust the SEO strategy accordingly.
At Geronimo, we are committed to providing our clients with the best SEO support possible. By using SE Ranking to track keyword performance and analyse website traffic, we can help our clients improve their website's visibility and ranking on SERPs. Contact us today to learn more about our SEO services and how we can help your website succeed.
Still haven’t decided?
At Geronimo, we understand that choosing the right digital marketing solution for your business can be a big decision, and we want to make sure that you have all the information you need to make an informed choice. That is why our dedicated team are always here to answer any questions you may have about our services, process, or pricing.