Advanced On-page SEO

Unlock the power of Search Engine Optimisation (SEO): your website's online visibility with Geronimo.

What is on-page SEO?

On-page SEO is the process of optimising web pages to improve their ranking in Search Engine Results Pages (SERPs). This includes optimising website content, images, and HTML source code.

Why is On-page SEO important?

On-page SEO is crucial for a website's visibility and ranking in search engines. Proper optimisation can increase website traffic and user engagement, build brand awareness and credibility, and provide a better User Experience (UX).

Considerations for On-Page SEO

When managing On-Page SEO, the following should be considered:

Keyword Research:
Researching keywords that are relevant to the website's content and target audience.
Content optimisation:
Optimising website content with relevant keywords, proper formatting, and using appropriate metadata.
Image optimisation:
Optimising images for size and file type and including relevant alt tags.
Page speed:
Ensuring that pages load quickly to improve UX and search engine rankings.
Mobile responsiveness:
Ensuring that the website is mobile-friendly to improve UX and search engine rankings.
URL structure:
Creating user-friendly URLs that include relevant keywords.

Technical SEO

While On-Page SEO is important, technical SEO is just as crucial for a website's success in search engines. Technical SEO is focused on the technical aspects of a website's development, including its architecture, site speed, and security. Some considerations for technical SEO include:

Website architecture:
Creating a logical site structure that is easy to navigate and understand.
Site speed:
Ensuring that page’s load quickly to improve UX and search engine rankings.
Mobile responsiveness:
Ensuring that the website is mobile-friendly to improve UX and search engine rankings.
HTTPS security:
Ensuring that the website is secure with HTTPS encryption.
Site map:
Creating a site map to help search engines crawl and index the website.

Geronimo's approach to On-Page SEO

We use advanced SEO tracking software to track and report on every dealership's local Google search performance. Based on these reports, our dedicated team of multilingual Digital Content Managers (DCMs) work directly with each individual dealership to produce new, localised, and relevant content for the website to boost Search Engine Results Page (SERPs) performance. Our approach includes:

Keyword research:
Researching keywords that are relevant to the dealership's content and target audience.
Content optimisation:
Optimising website content with relevant keywords, proper formatting, and using appropriate metadata.
Image optimisation:
Optimising images for size and file type and including relevant alt tags.
Page speed:
Ensuring that pages load quickly to improve UX and search engine rankings.
Mobile responsiveness:
Ensuring that the website is mobile-friendly to improve UX and search engine rankings.
HTTPS security:
Ensuring that the website is secure with HTTPS encryption.
Site map:
Creating a site map to help search engines crawl and index the website.

Once the search phrase has been fully optimised, the Digital Content Manager (DCM) will speak with the dealership to add a new search phrase and start the optimisation process again. This cycle of analysing performance and optimising at the local level, based on search volume data related to the individual business, is key to ensuring the best possible organic search position and minimising the dealership's spend on paid marketing.

Still haven’t decided?

At Geronimo, we understand that choosing the right digital marketing solution for your business can be a big decision, and we want to make sure that you have all the information you need to make an informed choice. That is why our dedicated team are always here to answer any questions you may have about our services, process, or pricing.

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