Tools and technologies

Our team of experienced Digital Content Managers (DCMs)use various tools and technologies to support our data-driven approach. These include:

• Google Analytics

  Google Analytics is a web analytics service that tracks and reports website traffic. Using Google Analytics, we can gain insights into how visitors interact with our client's websites, including where they are coming from, what pages they are visiting, and how long they spend on each page. This information can help us identify areas for improvement and optimise the User Experience (UX).

• Google Search Console

  Google Search Console is a web service provided by Google that allows us to monitor and maintain our clients' website presence in Google search results. By using Google Search Console, we can see how Google crawls and indexes our clients' websites, identify issues with their website's structure, and optimise their websites for search engines.

• SE Ranking

  SE Ranking is a cloud-based platform providing comprehensive SEO tools for webmasters, marketers, and businesses. By using SE Ranking, we can track keyword rankings, analyse website traffic, and monitor backlinks. This information can help us identify opportunities for improvement and make data-driven decisions that improve website traffic and lead generation.

• Long-term content strategy

  Our approach to long-term content strategy involves analysing data from various sources to gain insights into our client's customers and their behaviours. This includes analysing the performance of our client's websites for content related to their sales goals and developing a content strategy that supports their objectives.

• Content gap analysis

  By conducting a content gap analysis, we can identify areas where our clients' websites lack content related to their sales goals. This analysis involves comparing our clients' websites to those of their competitors and identifying areas where our clients can improve their content to rank higher in Search Engine Results Pages (SERPs).

• Keyword research

  Keyword research is an essential part of developing a long-term content strategy. By conducting keyword research, we can identify the terms and phrases our clients' customers are searching for and create content targeting these keywords. This can help improve website traffic and lead generation.

• Content creation and optimisation

  Once we have identified areas where our clients' websites lack content, we work with them to develop new content that supports their sales goals. This can include developing new landing pages, and news posts, enhancing product descriptions, and more. We also optimise existing content to improve its performance in Search Engine Results Pages (SERPs).

• Data-driven optimisation

  Our data-driven approach to content strategy involves continually monitoring and analysing website data to identify areas for improvement. By using tools like Google Analytics and SE Ranking, we can track website traffic, keyword rankings, and backlinks and make data-driven decisions that improve website performance and lead generation.

• Performance tracking and reporting

  Our team conducts monthly performance reviews and reporting to ensure our clients' campaigns deliver against their goals. By continually tracking performance, we can identify areas for improvement and adjust our clients' campaign strategies to ensure the best results possible.