About us

Who we are & what's our story...

Geronimo is a global leader providing digital marketing programmes for OEMs and dealerships. Established in 2009 by our CEO Jackie Lawton, who brings a wealth of experience from her time with Mercedes-Benz Europe (Head of retail CRM) and as an ex-dealer where she worked across marketing and CRM for a sizeable multi-brand dealer group.

Since then, our innovative approach to online marketing has led to the successful roll-out of our programme to over 30 countries and over 1,700 dealerships worldwide. We pride ourselves on developing cutting-edge technology and providing world-class support to our clients.

Our team of experts works closely with each client to develop a bespoke online marketing strategy tailored to their specific needs and goals. We provide end-to-end solutions, including websites, content management solutions, Lead Management Solutions (LMS), content creation, Search Engine Optimisation (SEO), reporting, and more. At Geronimo, we understand the importance of having a strong online presence in today's digital age. Our mission is to help our clients succeed online by providing them with the tools, knowledge, and support they need to achieve their goals. We are passionate about what we do and are committed to delivering outstanding results for our clients.

With our proven track record of success and industry expertise, we are confident that we can help any business thrive in the online marketplace.

Meet the team

Jackie Lawton


Jackie founded the Geronimo business in 2009, to bring together the varied needs of global manufacturers and retail dealers into one programme, that would be both sophisticated yet flexible, to meet the demands of multiple cultures across multiple countries worldwide. Jackie’s entrepreneurialism and innovation have led to Geronimo’s success to date, supporting customers globally with a broad range of products and services across the automotive sector.

Jackie has a wealth of leadership experience working with some of the biggest blue chip organisations globally, with the likes of Mercedes Benz, VW, Volvo and Bentley and has pioneered CRM best practices for the automotive industry in Europe and the US. She has also hosted many CRM conferences across Europe to manufacturers and the retail dealer networks.

Image of Jackie Lawton

Nick Lawton


Nick is a passionate CTO and board member who works with automotive dealers and manufacturers to adapt, develop and scale online technology solutions that deliver quantifiable results. He knows that no one region, country, culture or individual is the same, and he thrives off delivering technology solutions that are flexible for every client, yet highly scalable for multi-billion dollar corporate clients.

Since joining Geronimo in 2011, Nick has worked with the CEO to grow the business from a small start-up with 40 clients in 1 country, to a global market leader with over 1,700 clients in 30 counties spanning Europe, Middle East and North Africa and Asia Pacific.

Image of Nick Lawton

Gordon Bridge

Non-Executive Chairman

Gordon’s entire business career has been in the Information Technology industry. After earning a degree in mathematics, Gordon joined IBM culminating as VP of sales and then VP of marketing for IBM’s national account division. He joined AT&T and was president of three of their business units.

As Executive Chairman, he helped with a successful IPO for a Silicon Valley eCommerce company followed by two start up CEO positions. Today, he works as the Non-Executive Chairman of GeronimoWeb and an independent M&A consultant in the US.

Image of Gordon Bridge

Here for you


Asia Pacific

Middle East & Africa

MEA Direct Markets
Middle East

South America

Still haven’t decided?

At Geronimo, we understand that choosing the right digital marketing solution for your business can be a big decision, and we want to make sure that you have all the information you need to make an informed choice. That is why our dedicated team are always here to answer any questions you may have about our services, process, or pricing.

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